About

Dr. Santia Deck

Dr. Santia Deck is a former professional athlete, entrepreneur, author, speaker, and founder of Winning Your Way, an athlete development and NIL technology company helping athletes learn how to build their brands, become opportunity-ready, and turn their influence into real opportunities. Her journey began as a D2 collegiate track and field athlete on a full athletic scholarship at Texas A&M University, Kingsville. She later made history in professional football, being offered what was reported as the largest contract in women's football history at the time. In 2020, Santia made history again as the first female athlete to own a sneaker company with the launch of TRONUS. Along the way, she built a social media community of millions and learned firsthand how athletes can turn their name, image, likeness, story, and influence into opportunities beyond the field. That experience ultimately led her to create Winning Your Way. Today, Santia is focused on closing one of the biggest gaps in NIL: athletes have more opportunities to monetize than ever before, but many have never been taught how to build a marketable brand, create value for businesses, or find opportunities that are actually within their reach. Through Winning Your Way, Santia is building a system that helps athletes learn NIL, become brand-ready, and discover opportunities, from businesses in their own communities to regional and national brands. Her mission is bigger than helping athletes land deals. It's helping them develop the knowledge, skills, confidence, and business mindset to create opportunities during their athletic careers, and long after the game ends.